The Lion was offered in Base or Deluxe Kit form. The Base Kit included the modified rolling chassis with the fiberglass body already mounted. The doors, hood, and trunk were included but not installed. Polished aluminum bumpers, lights, fasteners, and latches were also included for $8,950 in 1984. For the Deluxe Kit Gerard mounted the doors, hood, and trunk, and the fittings were chrome-plated. A GM tilt-wheel assembly and modified pedal box were included, as were aluminum wheelwells, a leather steering wheel, and a fuel tank. The interior was complete, including seats, carpeting, a convertible top, instruments, wiring, and a disc/drum brake system. This brought the price up to $10,970. Options included a heater and defroster, a 12-bolt heavy-duty GM rear axle, alloy wheels, rear disc brakes, a leather interior, Spax adjustable shocks, racing seat belts, and various brake and suspension upgrades. Gerard offered Keystone Vortex alloy wheels (15x7-inch) that were theoretically somewhat similar to the Dunlop alloy wheels used on the XK-SS. KIT CAR did a buildup on the Lion in the March and May '84 issues.
Gerard also sold a simple front-engined sports car called the Witton Tiger, which they built under license from Len Witton. Only two or three were sold before Alan Jr. came up with an upgraded version called the Tiger II that used Pinto or Chevette running gear. It was wider and longer with an aluminum grille and other subtle changes. However, only the protoype was built.
Although the Lion received lots of publicity, sales never took off the way everyone had hoped. Alan Jr., who now runs a Jaguar shop called Paladin Autoworks in Bellevue, Washington, recalled that only six were built (three turnkeys and three kits). Half had V-6 engines and the others were equipped with Chevy V-8s. He says Gerard Coach shut down in 1985 and that the kit business was a lot of fun but a serious drain on their cash supply. "They were very, very good cars, but they weren't Cobras," he said. Well-made but a little pricey for the market, the Lion never caught on. Gerard said the molds were sold to a man in Denison, Texas, about 10 years ago but has not heard of any more being built. Of the principals, Alan Jr. now restores and builds Jag show cars at Paladin, Klee is in the computer business, and father Alan Sr. has passed on.
Later, other companies, such as Predator in the U.S. and Lynx and DeeType in England, offered more accurate replicas of the D-Types and XK-SS models using real Jag running gear, but at a much higher price. The Lion is a striking kit that few outside the Jaguar Owners Club would recognize-a very rare kit that would be well worth restoring.