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Platinum Equity Acquires Boyd Coddington WheelsPlatinum Equity, the investment firm that recently acquired American Racing Corporation (maker of American Racing Wheels) in July 2005, announced it has also acquired Boyd Coddington specialty wheels from NRG Motorsports, Inc.
In completing the transaction to acquire the Boyd Coddington business, Platinum purchased the portion of NRG that designs, manufactures, and markets premium aluminum wheels and acquired a license to use their corresponding trademarks-Genuine Boyd Coddington Wheels, Boyd's Wheels, and Boyd Coddington-exclusively within the wheels marketplace.